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Created 52 years ago, Florida is an organization without for-profit small coffee growers with 821 coffee partners. All members believe that it is vital to care for and support the natural cycle of the earth that has a balanced ecosystem. Although the cooperative is certified as an organic and Fair Trade coffee producer, they are now embarking on a new adventure to apply technology in two different aspects: improving the coffee process and presenting their customers with a transparent way of seeing the product and fair payment to the producer. Process and meet the people who are part of it.



Location

Located in the Chanchamayo region of northeastern Peru , the cooperative farms are small (Chacras), from 2 to 4 Ha. The cooperative brings together coffee producers from 18 hamlets. It has two wet coffee processing plants in the town of La Florida and another in Eneñas, as well as a collection center in Salsipuedes. Most of the farms have Inga and other shaded native forest trees. After yellow rust decreased in 2013 by more than 70% of production, the cooperative struggled enormously; but thanks to the tireless efforts of its members, a deep restructuring was carried out in 2017 to encourage the adaptation of new technologies and the strengthening of relationships with customers to understand their needs and respond to their needs.


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Mission


We actively participate in the integral development of the member, his family and the community through the marketing services of industrialized coffee and derivatives, in harmony with the environment




Vision


By 2021 be the best socioeconomic alternative for the coffee grower in the central region of the country, being recognized by our clients as the best option in Peru.

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Our Principles

The principles of the Florida CAC are the same principles of all cooperatives:

• Open and voluntary membership.

• Democratic control of members.

• Economic participation of members.

• Autonomy and independence.

• Education, training and communication.

• Cooperation between cooperatives.

Commitment to the community.




Our values

As essential to the success of Florida as ours mission and vision are the values ​​that guide our daily work in the interaction with our customers, partners and staff involved in and outside the Cooperative, in order to achieve tangible and lasting results. The Florida CAC values ​​that will govern the behaviors of people in organization are:

• Solidarity

Identification with the interests of the organs of the cooperative contributing to the fulfillment of its goals and objectives. Contributing with solutions to those who fall into conditions of vulnerability.

• Transparency

Produce results with full knowledge of the organization and other civil society actors.

• Commitment

Comply with the objectives, policies, internal rules and CAC values, to increase individual and organizational performance in based on communication, integration, teamwork, as well as the development personal and professional.

• Respect

Recognition and revaluation of the cultural diversity of the communities to which the partners belong and the interaction with them in an equal plane.

• Identity

Sense of belonging to the CAC, understanding, respecting and defend the organization in any circumstance.

• Tolerance

Understanding differences in behavior and results of the actions of human groups, giving them the opportunity to express themselves according to their perceptions, needs and expectations.

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Cooperative Values

The Florida CAC establishes that its actions must be conducted according to its objectives with the highest efficiency, effectiveness and quality management, in accordance with the highest ethical and professional standards, in order to deserve the trust of its associates and clients; endorsing the following cooperative principles and values ​​that it internalizes in its operation and development.